Creative
Amazon imagery and content built to convert.
Creative on Amazon is a conversion lever, and we treat it like one: every main image or A+ content change we make is validated with A/B testing against click-through rate, conversion and search-driven revenue, rather than shipped on a hunch or a stakeholder's preference. That discipline matters because creative and advertising performance are directly linked on Amazon: a stronger main image lifts organic click-through and share of voice, which lowers the cost of the paid media pointed at that same listing.
Our design work covers main and secondary product images, A+ content, brand store pages and packaging-to-Amazon asset adaptation, produced in-house so creative decisions stay connected to performance data rather than sitting with an outside studio disconnected from the account.
Why Unicorn Orange
Creative measured like media, not decided on taste.
Tested, not guessed
Every change A/B tested against CTR, conversion and revenue, with a reported probability of success — not a subjective read on "looks better."
Tied to ad performance
Stronger imagery lowers both organic and paid cost of acquisition on the same listing.
In-house, connected to the account
Design sits with the ads and account team, not an outside studio disconnected from your data.
Creative in practice
A controlled A/B test on one listing, and what changed.
FEATURED CASE STUDY
Logpile
Main product image A/B test
Challenge
Top paid search rankings weren't converting impressions into clicks. On-page conversion lagged expectations, likely due to product confusion or stronger competitor appeal, and brand share of voice on key search terms remained low.
+15.4pts
Conversion rate
+72.7%
Sales from search (+£2,056 over 4 weeks)
14.6%
Share of voice, up from 4.2%
Unicorn Orange helped us unlock the true impact of our product imagery. Through this pilot, we've seen just how powerful the right visuals can be, driving significant uplifts in engagement, conversion, and sales. It's been a valuable learning and a clear step forward for our growth strategy."
Jess Barnett, Director, Logpile
Solution
Redesigned the main product image for visual impact and clarity: brightened for contrast and category-aligned warmth, made awards and accreditations more prominent as trust signals, and enlarged the product and brand name for immediate recognition. The redesign was validated with a controlled A/B test tracking CTR, conversion and search-driven revenue.
See how tested creative can lift both organic and paid performance.