Amazon Growth: PPC & Account Management
Full-service management of your Amazon advertising and your commercial relationship with the platform.
PPC and account management go hand in hand. Sponsored Products, Brands and Display campaigns only perform if the account behind them (catalogue structure, inventory, vendor terms, listing health) is sound.
Our account managers run the commercial side: catalogue and variation structure, vendor negotiations, stock and shipment planning, and a reporting cadence that keeps you informed without needing to chase us. Our PPC managers run Sponsored Products, Brands and Display against that foundation, using the same data discipline our founders built their dashboards on.
Why Unicorn Orange
Two functions, one team, one strategy.
One team, one strategy
PPC and account management run together and report through the same plan, not as two disconnected functions.
Paid and organic, working together
Listing and catalogue optimisation reduces reliance on paid spend over time, rather than chasing short-term ACOS.
Negotiation backed by modelling
Vendor negotiation backed by financial modelling and 12-month projections, not just relationship management.
PPC and Account Management in practice
Two accounts, and what changed.
FEATURED CASE STUDY
EU Grocery Client
Vendor negotiation
Challenge
Low visibility on key category search terms limited new customer acquisition. Larger brands consistently outbid on ads, driving up CPCs, while revenue was concentrated in just two SKUs.
£235k
Total saving, Q1–Q3 2025
13%
Vendor terms held, vs a proposed 19%
3 to 12
ASINs grown via Amazon's Born to Run programme
Solution
A tailored advertising and ranking strategy pushed share of voice on the largest 'soap bars' keywords, balancing paid exposure with organic rank lift to protect profitability rather than chase visibility alone. SKU focus was diversified to distribute sales more evenly across the catalogue, and ad spend was concentrated on high-intent, conversion-ready search terms.
7SKUs
Now drive 40% of revenue, up from 2
5%
Market share, +1.0pp YoY
Unicorn Orange's data-driven approach has helped us unlock new visibility and scale on Amazon. Their ability to blend performance strategy with brand storytelling has delivered sustainable growth without compromising profitability
Founder, Premium Soap Brand
Challenge
Low visibility on key category search terms limited new customer acquisition. Larger brands consistently outbid on ads, driving up CPCs, while revenue was concentrated in just two SKUs.
Premium Soap Brand
Solution
A tailored advertising and ranking strategy pushed share of voice on the largest 'soap bars' keywords, balancing paid exposure with organic rank lift to protect profitability rather than chase visibility alone. SKU focus was diversified to distribute sales more evenly across the catalogue, and ad spend was concentrated on high-intent, conversion-ready search terms.
Premium Soap Brand
Ranking and share of voice
+21
Ordered revenue YoY
See how joined-up PPC and account management could grow your Amazon business.