ABOUT US

An experienced team uniquely positioned to enable brand growth.

Unicorn Orange is uniquely positioned at the intersection of Amazon, retail media and advanced advertising, led by founders Sarah and Ed. Sarah’s experience at Amazon managing global brands such as Nestlé, combined with marketing and sales roles at L’Oréal, brings deep platform knowledge and commercial marketing expertise. Ed’s background as an ACA-qualified accountant, with extensive experience in finance and data, underpins our analytical approach. Together, this ex-Amazon and ex-finance foundation shapes how we help brands grow across marketplaces.

At Unicorn Orange, we combine Amazon operational expertise with financial and data insight. This distinctive approach defines our specialist team, whose capabilities span advanced advertising, audience strategy and retail media execution. Clients benefit from integrated expertise across Amazon advertising, brand growth and marketplace strategy, delivering measurable performance and scalable growth in a competitive digital landscape.

We support brands across sectors through full-service account management, advanced advertising and strategic consulting across Amazon and retail media. Our approach is strengthened by proprietary tools and analytics, enabling smarter decision-making, effective campaign execution and tailored growth strategies. The result is connected marketplace performance that drives sustainable, long-term success.

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OUR USP

Why Unicorn Orange?

Our founders' backgrounds at Amazon and in finance give us a unique edge in data extrapolation and strategic decision-making, enabling fast and efficient scaling with a strong focus on exceptional client service.

Finance-Amazon Fusion

We merge Amazon expertise and financial insight cultivated by our founders, who’s backgrounds originate from Amazon and the Finance industry. The combination of industries means we’re able to deliver exceptional analysis and unique way of thinking in everything we do.

Exceptional Service

Our goal is to deliver exceptional service and measurable results, setting our clients up for success across Amazon and retail media. We take a hands-on, collaborative approach, working closely with your team to drive growth.

Data-Rich Dashboards

Powered by a year-long investment in proprietary technology, our data-rich dashboards, crafted by our founders and clients alike, feature hundreds of data points spanning all areas of your Amazon account.

Meet the Team

We’re a team with over 50 years of combined Amazon, retail media and advanced advertising experience, bringing expertise from in-house roles, agencies, and Amazon itself.