Top Tips for Prime Day

1. Know Key Dates For International Stocking

There is no better time than Prime Day to try out expanding into other global markets. But in order to do so, you will need to make sure that you have stock in the appropriate Amazon FBA warehouses around the globe in time to be covered for the event. Therefore, knowing key dates for International Stocking is key to get your inventory ready for before the deadline,


2. Address Negative Product Reviews Right Away

One thing you don’t want during Prime Day (and year-round) is to lose sales based on negative product reviews. However, that doesn’t make responding to them a futile effort.

An unhappy customer may remove or edit their product review after you step in to handle the situation with an explanation that solves their problem or a walk-through on the return process so that they can get their money back. Even if they don’t, you will still be providing excellent customer service that may win back their business in the future.

What’s your process of handling negative reviews?


3. Plan Your Inventory in Advance

Planning your inventory can be tricky for a day like Prime Day. Overstocking can leave you with the headache of having to deal with storage fees long-term while under-stocking can result in missing out on potential sales. Take the time to study past events like previous Prime Days and fourth-quarter sales to make the best stocking decisions that you can.

Consider backing up your Prime Day Amazon FBA stock with fulfilled by merchant stock. This is a great way to make sure that you aren’t missing out on sales after your warehouse inventory is sold out. Just be careful not to sell too many units using this method as failure to fulfil sales could result in your Amazon account being suspended. Take accurate stock in both how much inventory you are sending to Amazon’s warehouses and how much you have available to fulfil yourself.


4. Automate the Product Review Request Process

The increased traffic and sales that come on Prime Day can lead to more sales even after the event is over thanks to increases in your organic sales rankings and more product reviews on your products.

Amazon sellers can “Request a Review” button on Amazon after every sale. You can also set different schedules to different products to ensure that your buyers have had enough time to use their product before asking them to review it. This automated process will take the stress of having to ask for product reviews out of your hands and make sure that you never miss out on potential feedback.


5. Temporarily Lower Your Prices

Amazon buyers are expecting discounts on Prime Day. As a result, when it makes financial sense to do so, you should take a quantity over quality of sale approach when it comes to your Prime Day sales strategies. Earning less profit on each unit may be worth it in the long run as each sale will improve your search rankings and give you more opportunities to generate product reviews.

Keep a close eye on your competitors before, during, and after Prime Day. You don’t always have to have the lowest priced product in your category, but you do want to make sure that you are competitively priced to take advantage of all of the extra traffic you will be receiving.


6. Check Your Listings for Potential Improvements

Amazon sellers and vendors know their products inside and out. This can sometimes lead to incomplete product listings though as a feature or image that might seem totally self-explanatory to you, but not necessarily to a potential buyer. If your potential customer gets confused or frustrated, they may just leave without giving your product a chance.

Go over all of your product listings with a fine-tooth comb looking for any potential updates, additional details or images that you could provide to help make the customer experience as easy as possible.


7. Put Extra Emphasis on High and Low Performing Products

It should go without saying that you should make your best-selling and most highly rated items the focal point of your advertising campaigns and sales strategies for Prime Day. But you should also look at Prime Day as an opportunity to provide a much-needed boost to your under-performing products as well, whether you decide to try to liquidate them or raise awareness about them.


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