BRAND
Rude Health
Rude Health, a pioneering dairy-free drinks brand, faced both economic pressures and global supply chain disruption. With key ingredients impacted by the Russia-Ukraine conflict, the brand needed to scale back advertising investment significantly — without losing growth momentum on Amazon.
PROBLEM
Advertising efficiency needed to improve by more than 50% to hit new profitability targets. At the same time, ad spend was cut by over 60% due to stock shortages, making it critical to focus only on the most effective campaigns.
SOLUTION
We re-engineered Rude Health’s Amazon strategy to maximise efficiency while adapting to shifting stock availability. Using our custom dashboards, we identified products and search terms with conversion rates of 30–40% (well above the ~27% average) and concentrated spend there.
Campaigns were monitored daily, with bids and placements adjusted to cut underperforming keywords and scale those with the strongest results. Retargeting also expanded rapidly, growing from under 1% to nearly 30% of ad revenue in just three months, capturing high-intent audiences more cost-effectively.
This agile, data-led approach ensured every pound of ad spend worked harder, offsetting reduced budgets and supply challenges.
RESULTS
•Advertising efficiency improved by 50%+
•Conversion rate rose by 29%
•Ad spend reduced by 60%+, with sales dipping less than 3%
•Organic sales grew, offsetting reduced paid activity
•By combining data-driven insight with nimble execution, Rude Health not only navigated economic and supply challenges — but also achieved record efficiency and returned to growth.
