An extension of your team

We’re a team of ambitious and driven individuals that help brands grow on Amazon. We use our combination of experience and top of the range tech to supercharge your Amazon sales.

^ A brand store we created for Quarter, a low alcohol spirit company

What our clients
say about us

Harriet from PRESS

Sam from Olly’s

Verity from Rude Health

Extremely diligent professional who is a pleasure to work with. We have achieved stellar results (+195% revenue growth & 15% increase in ROAS). I would highly recommend Unicorn Orange to any brand with an objective to grow their presence and exposure on Amazon and ultimately deliver business growth.

An absolute pleasure to work with… they go above and beyond to get the best possible results so you couldn’t ask for more. The knowledge and experience with Amazon is invaluable and as a result we have benefitted so much working with Unicorn Orange.

I couldn’t say anything bad about Unicorn Orange, I’m so pleased I went with you. The dashboards is a very good tool kit for our business, providing us with full visibility and transparency. We’re completely happy on all fronts.

Before setting up Unicorn Orange, founder Sarah worked at Amazon with some of the world’s leading brands. Having spent over 4,000 hours at Amazon HQ and helping to generate around £60m in sales she has a good idea of the inner workings on Amazon! Co-founder and husband, Ed, is a data enthusiast and a qualified accountant. With over 10 years’ experience in analysing and modelling business performance, he is well-versed in identifying trends and giving actionable recommendations. When it comes to Amazon Advertising, he is constantly searching for ways to use data to drive performance and achieve efficiency, by offering data-driven recommendations for aspirational firms aiming to grow quickly on Amazon.

At Unicorn Orange, we fill that gap by providing data driven recommendations for ambitious brands looking to grow fast on Amazon.

We help brands across all sectors, providing full-service account management, advertising services, and strategic consulting, all supported by our custom-built tools. We’re lucky to work with some really exciting brands which are on the road to disrupting major industries.

Unicorn Orange was founded in 2020 to give brands the much-needed support on Amazon they deserve.

Ex-finance, qualified accountant and data lover! More than 10 years of experience analysing and modelling business performance, spotting trends and delivering recommended actions. Always looking for opportunities to leverage data to deliver efficiencies and performance gains when it comes to Amazon advertising.



Ex-Amazon in Vendor Services (AVS) and 10 years of experience in FMCG sales and marketing. Amazon experience involved managing accounts including Nestle and HoMedics, while at L'Oréal, experience included working as a marketing manager, as well as sales and business development. Passionate about increasing penetration of existing markets, as well as helping clients expand internationally into new markets.




Worked in-house managing the Amazon accounts across multiple categories including DIY, Healthcare and Grocery. Single-handedly manged the Amazon launch of EU and US marketplaces for multi-million pound brands.


Account Manager

Experience in content creation, digital marketing and data analysis. A true entrepreneur launching multiple businesses from a sandwich bar to distributing beauty products!


Account manager

Over 5 years e-commerce experience from product sourcing and development to establishing private labels. Specialist in PPC, managing multiple brands across all categories.


PPC Account Manager

Background in handling PPC vendor and seller central accounts across 9 Amazon marketplaces. Expert in optimisation and PPC strategy planning.


PPC account manager

Who's who?

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